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Releases are legal documents designed to protect business, photographers, videographers, agencies, models (people) from legal problems. By providing a written record a model (person) agrees to have their image used in a photo, or video when promoting a business, company, or organisation.
Signed by a model (person), or models legal guardian if they are not of legal age. It forms proof that the photographer, videographer, and business had permission from the model to take their picture, video and is it for promotional purposes within the contract.
A talent release form is an agreement between a business and its talent. It can be used in a variety of circumstances. This includes when a business engages with a model or actor to create content for promotional use, like advertising and marketing. Talent release forms can be in the form of both an agreement or deed. Both parties sign this form to confirm talent (people) consent before starting any work on the project, to avoid any problems down the track.
There are many benefits to having a talent release form, particularly for the business engaging the talent. For instance, some key benefits include:
You want to ensure the talent agrees you can use their name, image, and likeness for your business purposes. It would be extremely costly to undertake time photographing, filming, and creating content for the talent to then challenge how you can use it. Therefore, having a talent release form ensures you can use the content without worrying about any claim in the future.
Property releases are signed by property owners (this can include pets, cars as well as buildings and artworks) to allow images of their property to be taken. It is more likely that you need a property release for something like a private home. This does not mean that you need a property release for every article contained within a photo/video, it ‘tends’ to be for those where the property forms the main subject, or if the photography/videography was taken on private property.