BUSINESS BRANDING
A key part of visual communication in business by providing a personal and human element to your business. When done well, Business Branding Photography can be powerful in promoting awareness and fostering connection.
visual communication
Monique Harmer specialises in creating high quality, authentic, and engaging portraits that capture the true essence of her clients. If you’re looking to promote your brand on a personal level, I invite you to get in touch. Monique will be happy to share her thoughts with you and discuss how Business Branding Photography can help you achieve your goals. Thanks for reading!
Are Corporate Portraits necessary for business branding?
In today’s fast paced, social media savvy business environment the need to connect & showcase the people behind your business has become fundamental in building your brands authenticity.
This is key to promoting your brand effectively on all platforms including communications and marketing.
It’s about well thought-out and planned portraits telling a multilevel story about your people while showcasing the personal and business brand in the most favourable light.
The right photographer will understand how to do this effortlessly while making sure you enjoy the process. So, if you’re wondering whether corporate portraits are necessary for your business, the answer is a resounding yes!
The Business Branding Experience
Every Business Branding photoshoot includes
* Visual Brand Strategy Session followed by a detailed photoshoot and video content plan including themes & styling advice.
* One on location pre-production meeting (for full day photoshoots only)
* The option to book professional hair & makeup before and during the photoshoot, so you look your very best.
* Guidance and help with natural posing techniques during the photoshoot.
* Guidance and advice to help you achieve the best outcome for your photography and video content.
* Professional images – all professionally processed. (Web quality and high-quality print files).
* Social Media Suite – we custom crop your images social media ready, for LinkedIn, Instagram, square, stories, Facebook banners, Facebook ads & general posts.
* Registered image usage licensed with all images.
* An Accredited Professional Photographer with the Australian Institute of Professional Photography.
* High quality professional cameras, lenses & lighting equipment.
* $20 million public liability insurance.
* Model Release, Talent Release, and Property Release documents available if required
The Process
The first step is always a consult. We talk, or you simply fill out my ‘Business Branding creative brief’ and email it to Monique to gain insight on where you are and where you want to be. Once we have that down, we move onto the fun part – the photoshoot! Most corporate portraits are produced are on location, this adds to the authenticity and captures the true nature of the business in the background. If unsure about a location Monique uses Peerspace to help you choose your perfect location.
Moniques style is very natural and relaxed, which puts her subjects at ease so we can capture some great shots. And finally, during the visual branding strategy session, Monique uncovers all the parts of your business story. What makes you different? What’s your why? What’s your brand message? We crystallise all these things so you can move forward with a clear plan and a cohesive visual identity. Phew! Now wasn’t that painless? You’re welcome.
Next, we plan a detailed shot list including style, lighting, (clothes & props if applicable), locations with specific themes and stories, so you are fully prepared with an image library for future use. You receive information to help you be best prepared for the photoshoot and phone/email support with Monique before and after the day of the photoshoot if need be. What could be easier?
Clients
Clients come to Monique in all stages of their business, either looking to increase professional visibility online or an established business going to the next level. Some are looking for a complete rebrand, others to freshen up social platforms. Some understand the value in using effective, engaging, authentic, well-planned imagery for a new website or updating an existing one. Some have launches, some are building brick by brick consistency over time. But what they all have in common is they want to be seen as credible businesses with visually appealing personal and/or business brands. They want to be found online and they want potential clients to take them seriously at first sight.
That’s where Monique comes in – Monique helps with a comprehensive personal and/or business branding experience including custom photography and guidance throughout the process from start to finish so they can take their new brand out into the world with confidence! And that’s why Monique’s clients love Monique Harmer Photography and continue to work with Monique on an ongoing basis – because they know she’s got their back and always striving to help them reach their goals! Check out the client gallery here
Planning a business branding photoshoot
First, understand your brand. What does your business stand for? What are your core values? Once you have a good grasp on your brand, you can start to look for opportunities within your business to showcase your brand in a unifying way. Do you have a new product or service that you want to highlight? Is there a special event or promotion coming up that you want to promote?
Whatever the opportunity, make sure that it aligns with your business vision. Once you have identified the opportunity, it’s time to start planning the shoot. How many images do you need? What type of images do you need? What style should the images be? These are all important questions we answer before the shoot. By taking the time to plan ahead, you can ensure that your business branding photoshoot is a success.
We plan everything, from what your staff wear, your unique business style, to how you want the public to see your business. And we’re not just talking about the day of the shoot. We also help you plan for how you’ll use the photos afterward, whether that’s for social media, your website, or marketing materials. In short, we take care of everything so that you can focus on what you do best: running your business. So why not give us a call today and see how we can help you take your business to the next level?
Profile & Personality
Social profile’s, website, & digital business cards. This is the real deal – the real people behind your business. Use these to illustrate your business personality in blogs and promotions, advertising and marketing.
Lifestyle photography
Lifestyle photography is trending, and the desire to capture natural, relaxed images is being embraced now more than ever. But what exactly is lifestyle photography? And how can you make sure that your photos reflect your personal brand?
Lifestyle photography is all about capturing real-life moments in an artistic way. It’s about documenting the everyday details that make up your life, whether it’s spending time with family and friends, exploring new places, or simply enjoying a cup of coffee.
The key to successful lifestyle photography is working with a photographer who understands your vision and can help you bring your story to life visually. That’s where Monique comes in. Monique specialises in lifestyle photography and would love to work with you to capture the images you need to tell your story in a creative and compelling way.
Contact Monique today to learn more about how Monique Harmer Photography can help you achieve your goals.
Small Details
During our photoshoot we capture the small details too.
Flatlays, work environment, product, customer interaction, just about anything photo worthy so you have your own collection of customised detail images to post.
Social Media Ready Suites
All images, fully edited including colour, black and white, print and web friendly versions. Cropped, resized, ready for Facebook Banners, Ads, Stories and Instagram, LinkedIn and any other platform you use. All you do is add some text and hit upload. It’s that easy.
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